Today, Weight Watchers announced that Oprah Winfrey had bought 10% of Weight Watchers (with an option to buy 5%) more. She has also joined the Board and will be an Adviser. Further, she is a Weight Watchers member and “will candidly share her experienced and perspective long the way.” On the Weight Watchers Facebook page, it was indicated that she is using Weight Watchers personal coaching.
In the announcement, Weight Watchers also announced a bit of shift in focus which I’ve seen coming recently. The President of Weight Watchers said, “We are expanding our purpose from focusing on weight loss alone to more broadly helping people lead a healthier, happier life.” And, on another note, I read this morning that Weight Watchers has sent out an email discontinuing the ActiveLink soon. On the Facebook page I was on for the region I am in, members were reminded that Weight Watchers will sync with a lot of different activity trackers.
And, I think all of that has to be coupled with the statement that the president made in the August, 2015 earnings call when he said, that Weight Watcher is “getting ready to launch one of the most significant and comprehensive program innovations in the history of this company; something that we are increasingly confident will change the trajectory of our business.” [Read more…]